Hootsuite is a social media management tool with features to help with planning, scheduling, and syndicating social posts. Key features include automatic scheduling, social media monitoring, performance reporting, basic task management and more.
Why Is Hootsuite Useful?
Hootsuite can save you time with your social media marketing. Instead of logging into each network and posting there one at a time, you can manage Facebook, Instagram, YouTube, LinkedIn, Twitter, and Pinterest all from one place.
And its “Streams” feature can help you stay on top of relevant conversations as they’re happening. Again, you can monitor conversions on different networks from a single dashboard.
Hootsuite also has a helpful Analytics feature for in-depth social media performance reporting. If you run an agency, you know that reporting the ROI of social media can be tricky. Hootsuite’s Analytics feature helps you show off your deliverables.